Inspired!!!

So I was recently introduced to Johnny Cupcakes.  I like a good cupcake as much as the next person...but I was amazed at what I found out about the Johnny Cupcakes brand.

Johnny Cupcakes does not sell cupcakes...at ALL!  His brand is completely based on t-shirt and accessory design.  What?  Craziness if you ask me.  But the more I started reading and watching about this brand, the more I was intrigued.  This brand has now gone viral.  People will camp out at the retail stores in Boston, LA and London when new designs are released.  Pilgrimages are made by the customers who have started their own cult following community.  Johnny is able to sell t-shirts at up to $70 a shirt!  Really!?!?  $70 for a t-shirt in this day and in this economy?

That's when it hit me...people DO still spend money.  They are just more selective about WHAT they are spending it on.  Give them something to believe in and to belong to, and they will support it...not only with money but also with recommendations to friends and to the world!  So this is where my inspiration has come from!

What can I do to create a brand and a product that is so sought after that people will put their time and money into it?  What sacrifices am I willing to make to see it happen?  I believe in music and I support bands and labels that I believe in.  What can I do to create the same type of company?  A company that people will buy into?  The question has not been completely answered yet but the inspiration is there.

I purchased this logo about a year ago and it has been and will continue to be the basis for my inspiration!  By posting it here, the world can now see it and that makes it public.  Once something goes public, there is not turning back whether the outcome is good or bad.  My passion burns bright and my desire to learn and craft my knowledge and abilities is what drives me.  My family and friends support me!  I can make this happen!

Turn it up

So...do you like music?  Let me rephrase that.  DO you LOVE music?  I do.  The louder and crazier the better.  I've grown up on metal and hardcore music and just can't seem to get it out of my blood no matter how hard I try.  But here is where this love for music gets interesting.  

When I was young it was about hot, sweaty shows in cramped spaces.  It was about clawing around magazines and websites (what few were around then) for any information you could get about your favorite bands. It was about trying everything you could to connect with that singer, or drummer, or guitarist or whatever member of the band you could.  Emails, letters, quick conversations after the show.  The music was speaking directly to your life, both good and bad, and you would do anything to have them be a small part of it.

As I have gotten older, my focus has shifted but the passion and purpose remain the same.  I want to connect people with the human beings behind the music they love.  I have created a website devoted to this purpose.  Interviews with the band members.  Reviews of the music being created.  Real life issues these band members deal with.  I pretty much want to personalize the people that are always looking back at us from the stage.  I want that barrier and perspective pulled down and I want people to see band members as the humans they are.  I want fans to be able to connect...plain and simple.

BuriedSound.com exists to fulfill this purpose.  And just like we want to have people see band members as people, I want this blog to be the place you can see me as a person.  I want to share this journey.  I want you to know what makes me tick.  I want you to have the perspective behind the perspective.  It will be personal.  It will be intimate at times.  But above all it will be fun and rewarding.  If you love heavy music, come enjoy the journey.